Dreamstore’s Fishing Action Zone

Supported by the Environment Agency, Dreamstore helped create Dreamstore’s Fishing Action Zone at Go Fishing 2004. For the first time ever, many not-for-profit organisations were brought together in a single open space. The British Disabled Angling Association, Get Hooked on Fishing, Wheelyboat Trust, Eden River Trust and other members of the Association of River Trusts, along with the Salmon and Trout Association and the National Federation of Anglers development teams, all worked with a great spirit of co-operation and enthusiasm to create something accessible and fun for the public. National Fishing Week was launched on the central podium of the zone as was Sport Relief’s Fishing Megamatch.

“Dreamstore has made an enormous difference in a short space of time. It has a focus and professional approach about how best to move forward. It has made people sit up and think positively about how to deliver the facilities needed to encourage greater participation in fishing across all groups, whether by age, gender, ability or social standing.”

Richard Wightman
Fisheries Development, Environment Agency