Fladen Fishing is Dreamstore Active’s Best Business/Agency of the year 2005

Left to right – Simon Henton, Chairman of the Angling Trades Association presents Rachel Duland and Tina de-Bear of Fladen Fishing Best Business/Agency Award 2005.


Portland/Weymouth based Fladen Fishing was awarded the Best Business/Agency of the year at the Dreamstore Active Awards evening held at Chesford Grange, Warwickshire. The Award is given for a Government, Non Governmental Agency or commercial business that has best supported fishing, whether as core or incidental to its main activity.

A Dreamstore spokesman said:

“Fladen Fishing was presented the award for actively supporting activities that have contributed to growth in angling participation, (which means it hasn’t always waited to be asked). The Company also has a sensibility to wider social giving, which makes it a credit to the Angling Trade and to angling in general. Fladen Fishing is not the largest company in the trade, but its contribution to the wider angling community is huge.”

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.

The Dreamstore Active Awards evening highlighted a range of groups, projects and individuals making a real difference to society and of great credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.