Conservation Award 2008 – presented to the Wild Trout Trust

November 18, 2008 in All Articles, Dreamstore Awards by admin

Left to right –Mark Tellwright of Dreamstore UK presenting the Dreamstore Conservation Award 2008 to Trout in the Town project manager Paul Gaskell and to WTT Chairman Edward Twiddy.

The Conservation Award 2008 supported by Dreamstore UK has been presented to the Wild Trout Trust. The Wild Trout Trust acts as a catalyst in stimulating hands-on, in-the-water, habitat-improvement projects at a grass-roots level – effectively helping others to help themselves.

Social Inclusion Award 2008 – Cornish sea anglers recognised contribution to community projects

October 20, 2008 in All Articles, Dreamstore Awards by admin

Left to right, Mark Tellwright of Dreamstore UK, presents John and Rozy Brooks with the Dreamstore Social Inclusion Award 2008 for their work with many groups in Cornwall.

The Social Inclusion Award 2008 supported by Dreamstore UK was presented to John and Rozy Brooks, from Redruth, Cornwall, who have individually and together, provided support to a vast range of social inclusion projects and programmes in Cornwall. Both Dreamstore Academy graduates they have supported Nine Maiden Centre in Redruth for community support, Helston College, Falmouth Primary School and the Dreadnought Centre for autistic young people. John and Rozy have been initiators and the dynamic of angling activities and bring passion and dedication to everything they undertake.

Dreamstore Day huge success for angling in Voluntary Sector

October 14, 2008 in All Articles, Dreamstore Awards, Dreamstore Day by admin

The first ever Dreamstore Day at Stoke City’s Britannia Stadium Saturday 11th October has been hailed as a huge success. Around forty participants attended, from all over the country, attending a series of seminars and demonstrations. The Day included presentation of the Dreamstore Active Awards 2008 and a demonstration of the highly innovative Dreamstore Education Action Zone.

Short courses included, First Aid and Child Protection refresher courses, and Coaching Disability and Access Awareness by the British Disabled Angling Association. There was a special presentation on Voluntary Sector Funding by Voluntary Action Stoke-on-Trent which was greatly appreciated by Voluntary group leaders.

Group Award 2008 – Royal National College receives Award for establishing its Angling Club

August 20, 2008 in All Articles, Dreamstore Awards, Dreamstore Day, Projects, Royal National College for the Blind by admin

Left to right – Martin Stark from the Environment Agency presented Barry Morris the Group Award, supported by the Environment Agency. Barry received the Award, on behalf of the Royal National College for the Blind for its support to the establishment of an Angling Club within the College.

The Group Award 2008 supported by the Environment Agency was presented to the Royal National College for the Blind for its willingness to incorporate an Angling Club as part of the personal development and life enrichment offer at the College. Institutions are not known for embracing new ideas. The Royal National College support to Barry Morris in establishing the Angling Club is recognised in this Award and through the obvious passion and commitment of all those involved with the RNC Angling Club.

Orri Vigfusson Lifetime Achievement Leads 2007 Dreamstore Awards

August 12, 2007 in All Articles, Dreamstore Awards by admin

Left to right; Orri Vigfússon (Lifetime Achievement Award), Peter James, South Staffs Angling for All (Group Award), John Clasby, Wessex Water (Business/Agency Award), Emile Tambeth, Fishing4U (Social Inclusion Award).

Orri Vigfússon was presented a Lifetime Achievement Award, (click here for more info), at the 2007 Dreamstore Active Awards, supported by Bank of Scotland Corporate held at Chesford Grange, Warwickshire.  Also presented Awards on the evening were Fishing4U, A Hastings Social Inclusion Award, Wessex Water, Best Business/Agency 2007, and South Staffs Angling For All for its work with disability groups in the region.  Dreamstore Active Awards are unique in the angling world for focusing on the individuals and organisations generating making a difference for others.

David Hoey from Dreamstore Active comments:

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that may otherwise be overlooked or passed by. The underlying message of this year’s Awards is that success if often driven by those dedicated to doing their best, with a vision and passion to achieve. That is summed up to the greatest extent in Orri Vigfússon’s Lifetime work for the North Atlantic Salmon; Orri’s single-minded determination to succeed has done more for the conservation and promotion of the North Atlantic Salmon than any other individual or organization.”

In addition to the Lifetime Achievement Award, the three Awards presented at the black-tie Dreamstore Active Awards Dinner were:


Social Inclusion Award sponsored by Dreamstore UK – Fishing4U

Fishing4U is led by a part-time Community Fishing Development Officer for the Hastings Angling Participation Project which has introduced around 1500 kids to angling in just under two years. The project also aims to introduce young people to local angling clubs and conservation groups and encourage them to become active members of those community groups. Read the full story here.

Best Business/Agency 2007 Award – Wessex Water

While Angling is obviously not the core activity of this business, Wessex Water has listened to advice from within angling to create excellent opportunity for all anglers, including the creation of a positive angling experience for the disabled at its Tucking Mill centre. The Company has successfully provided integrated provision of recreational use of water, opening access for all. Read the full story here.

Group Award – South Staffs Angling for All

This group of enthusiastic volunteers is entirely dedicated to providing a positive angling experience for disability and community groups across the region. South Staffs Angling for All. The 2007 Group Award is richly deserved. Read the full story here.

2006 Dreamstore Active Awards place spotlight on angling accessability

August 31, 2006 in All Articles, Dreamstore Awards by admin

Left to right; Rhys Llywelyn, Fishing Wales winner of Conservation Award and Best Business/Agency Award, Richard Wightman, Environment Agency Sponsor of Group Award, Simon Henton, winner of Individual Award, Chris Reece, collecting on behalf of CWM HEDD Fisher winner of Social Inclusion Award.


The weekend’s 2006 Dreamstore Active Awards, sponsored by Bank of Scotland Corporate held at Chesford Grange, Warwickshire, highlighted a range of groups, projects and individuals that have made a huge contribution to society through angling over the past year. The awards are not about the fish, equipment or celebrity – the awards are about people and organisations generating change for the better, for others.

A Dreamstore spokesman said:

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that may otherwise be overlooked or passed by. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.”

There were five Awards presented at the black-tie
Dreamstore Active Awards Dinner:

Social Inclusion Award sponsored by Dreamstore UK

CWM HEDD FISHERY near Newport, South Wales: Cwm Hedd has opened access to fly/trout angling for everyone. It is a family environment that has all the necessary components that define an accessible fishery: good parking, toilets, a place to eat, well designed pegs, good location, coaching programmes and plans in place for further improvement. Its forethought has created one of the most accessible fisheries in Wales.

Conservation Award sponsored by Dreamstore UK
& Best Business/Agency Award:

FISHING WALES has successfully combined an improvement to infrastructure of natural habitats on around 350km of river, added drive to generate interest through local participation projects, and an improved angling experience for the tourist. It is the combination of improved environment, a social impact in bringing so many together to volunteer and support, and the economic benefits that has resulted in combining the Conservation and Best Business/Agency Awards for 2006. Improvements in conservation, attitudes and tourism on the scale achieved might well alone have justified the spend of £5.2 million, but more so when the spend in the region on angling tourism amounts to an increase of over one third in three years from £67 million to almost £100 million.

Group Award sponsored by The Environment Agency:

Breckland Angling Coaching Club: This Club is entirely dedicated to coaching and increasing angling participation through angling. With an emphasis on education, this group has engaged with schools, adult learning, English as second language groups and has even made angling hi-tech with an ICT project to encourage young people to photograph, transfer and write up their angling experience on laptops at the water side. The group is sponsored by the GMB Union, local tackle outlets and local businesses and, most importantly, supported by a team of volunteer coaches.

Individual Award:

Simon Henton, Managing Director LEEDA, Chairman ATA (retiring): Our individual Award is being presented to someone who has helped raise the profile of angling and endeavoured to increase interest through National Fishing Week. It is someone who has made angling equipment more accessible by selling to retailers big and small. Simon Henton’s approach is characterised by an open-minded determination and a refreshing focus on increasing the sum total of angling participation.

For more details go to the Dreamstore Awards section.

View the related Dreamstore Gallery

2005 Awards highlight anglers making a positive difference

August 31, 2005 in All Articles, Dreamstore Awards by admin

Left to right; Christopher Edwards, Warren Bradbury Desiree Elliott, Daniel Wright from SAFE, Group Award 2005; Richard Wightman of the Environment Agency who collected the Conservation Award 2005 for the Godalming Angling Society Marsh Farm Project; Andrew Walker (Get Hooked on Fishing Midlands), Individual Award 2005, along with colleagues Craig Steventon and Yvonne Tustin; Rachel Duland and Tina de-Bear of YYS International (Fladen Fishing) Best Business/Agency Award 2005; Pat Mansfield of Lord Williams School, Oxfordshire Social Inclusion Award 2005.


This Dreamstore Active Awards evening held at Chesford Grange, Warwickshire, highlighted a range of groups, projects and individuals that make a real difference to society and are a credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.

A Dreamstore spokesman said:

“Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.”

There were five Awards presented at the black-tie Dreamstore Active Awards Dinner:

Social Inclusion Award – Lord William’s School, Oxfordshire:

for pioneering work in establishing angling as an activity during school time and not as an after school activity, addressing ‘challenging young people’ in an innovative and positive approach.

Conservation Award – Godalming Angling Society, Marsh Farm Project:

Transforming an old chicken farm into a two 3.5 acres, a coaching lake and a wildlife pond. The lakes offer challenging angling in quality surroundings. Commended for being run professionally, and focused on delivery of excellent service to the angler; a fishing project with conservation at its core.

Best Business/Agency Award – YYS International:

A company with a positive attitude to angling participation as part of its business process and a sensibility to wider social giving, which makes it a credit to the Angling Trade and to angling in general.

Group Award – Stoke Angling for Everyone:

A group with an active coaching programme for juniors and seniors, the on-going management of an ever widening range of angling participation events and with a willingness to help and support to others in the region with their ideas and activities. It’s a group which in just one year introduced 2000 new people to angling – with over 80% still engaged – and has been the catalyst for junior membership with partner angling clubs treble.

Individual Award – Andrew Walker:

A man who has demonstrated a professional approach which leads best practice in the regulation of referrals of young people to a variety of well-structured programmes. He is someone who has a passion for helping others, matched only by his passion for angling and how it can benefit others.

Dreamstore would like to thank the following for support throughout the past year: Bank of Scotland, Corporate; Virgin Atlantic; Roxton Bailey Robinson Worldwide; Tri-Ventures Group, Oglethorpe Sturton & Gillibrand; Browning (ZEBCO-EUROPE); Orvis; DHP Ltd; IPC; Angling Trades Association; Leeda; British Disabled Anglers Association; Guideline; JRC Products.

Fladen Fishing is Dreamstore Active’s Best Business/Agency of the year 2005

in All Articles, Dreamstore Awards by admin

Left to right – Simon Henton, Chairman of the Angling Trades Association presents Rachel Duland and Tina de-Bear of Fladen Fishing Best Business/Agency Award 2005.


Portland/Weymouth based Fladen Fishing was awarded the Best Business/Agency of the year at the Dreamstore Active Awards evening held at Chesford Grange, Warwickshire. The Award is given for a Government, Non Governmental Agency or commercial business that has best supported fishing, whether as core or incidental to its main activity.

A Dreamstore spokesman said:

“Fladen Fishing was presented the award for actively supporting activities that have contributed to growth in angling participation, (which means it hasn’t always waited to be asked). The Company also has a sensibility to wider social giving, which makes it a credit to the Angling Trade and to angling in general. Fladen Fishing is not the largest company in the trade, but its contribution to the wider angling community is huge.”

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.

The Dreamstore Active Awards evening highlighted a range of groups, projects and individuals making a real difference to society and of great credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.

Stoke Angling For Everyone (SAFE) is awarded the Group Award 2005

in All Articles, Dreamstore Awards by admin

Left to right; Dafydd Evans of the Environment Agency presents Daniel Wright and Desiree Elliott (Project Co-ordinator), from SAFE, the Group Award 2005.


Stoke Angling For Everyone (SAFE) was awarded the Group Award 2005 at the Dreamstore Active Awards evening held at Chesford Grange, Warwickshire. The Group Award, sponsored by the Environment Agency is presented to a Club, Association, or Society that has demonstrated an ability to generate and sustain membership, and undertaken innovative and imaginative programmes or activities that have opened participation to new anglers and provided a welcoming environment to all those who take part in Club, Association, or Society activities.

A Dreamstore spokesman said:

“From the simple idea of using Council waters more effectively by anglers as the keenest stakeholders of waters, this group has transformed under-used and disregarded resource into an asset to the area. Stoke Angling for Everyone had the foresight to understand that to move ahead required professional resource and drew down lottery money to advertise, interview and hire a project co-ordinator.”

“In just one year SAFE introduced 2000 new people to angling and has been the catalyst for junior membership with partner angling clubs treble. SAFE has an active coaching programme for juniors and seniors, the on-going management of an ever widening range of angling participation events and the help and support to others in the region with their ideas and activities. The Group Award 2005, sponsored by the Environment Agency, was deservedly accepted by Stoke Angling For Everyone.”

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.

The Dreamstore Active Awards evening highlighted a range of groups, projects and individuals making a real difference to society and of great credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.

Bournville angling youth worker is Dreamstore Active’s Individual of the Year 2005.

in All Articles, Dreamstore Awards by admin

Left to right; Mark Tellwright of Dreamstore UK presents Andrew Walker with the Dreamstore Active Individual Award 2005.


Andrew Walker of GHOF Midlands was awarded the Individual Award 2005 at the Dreamstore Active Awards evening held at Chesford Grange, Warwickshire. The Individual Award is presented to the individual who has done most to promote and encourage fishing as an enjoyable pastime, and to encourage responsible participation among new enthusiasts.

A Dreamstore spokesman said:

“It is often difficult to pick out one individual from a team. But even in a team there will always be a first among equals. Andy took an idea and extended it further than any other comparable group has achieved. His professional approach demonstrates best practice in the regulation of referrals of young people to a variety of well-structured programmes which are carefully structured to meet specific need, and are planned in collaboration with referral agencies.”

“The range of programmes Andy has created shows imagination, innovation, and empathy and understanding towards the young people entrusted to his care. He maintains a steadily expanding team of fully qualified coaches who are selected for their ability to work effectively with young people. We are delighted that this year’s Individual Award has been presented to someone who has a passion for helping others, matched only by his passion for angling and how it can benefit others”.

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.

The Dreamstore Active Awards evening highlighted a range of groups, projects and individuals making a real difference to society and of great credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.

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