Dreamstore Update

December 31, 2005 in All Articles by admin

Left to Right: Delighted with the donation of new sea angling equipment is Ruth Murchie (left), Priory Hall Youth Centre, being presented with some of the new sea angling equipment by David Hoey (right), Dreamstore UK.

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A donation of new sea angling rods and reels and life-preservers to the Priory Hall Youth Centre, Halstead, Essex, is a timely boost to engaging young people in positive use of leisure time. Six rods, with reels, rod rests, hooks and line were generously donated by Fladen Fishing, a leading supplier of sea angling equipment. Life-preservers have been donated by the charitable Dreamstore UK.

Ruth Murchie, resident youth worker at the Priory Hall Youth Centre attended the Dreamstore Academy during the summer and is well on her way to achieving a full Level 2 coaching qualification in sea angling. Meanwhile her plans for sea angling activity attached to the Youth Centre are being supported by a member of the ladies England Sea Angling Team.

Ruth says:

“The donation of the equipment by Fladen Fishing and Dreamstore UK is a huge boost to being able to engage young people in a positive pastime that is easily accessible. This is a new activity planned for early New Year 2006. We have made available six places to start, all of which have been snapped up. Its rare that we have a waiting list for activities, but we have one before we’ve even started this programme which augurs well for the future.”

A Dreamstore spokesman said:

“Dreamstore is keen to see anyone pick up a rod and use their recreational time constructively. We are very pleased to support Ruth’s work at Priory Hall Youth Centre because our experience elsewhere where angling has been used to engage with young people has shown positive benefit for everyone involved. Ultimately success will be judged on the difference it will make to the individual young people who join in the activity.”

August 31, 2005 in All Articles, Dreamstore Awards by admin

Left to right; Christopher Edwards, Warren Bradbury Desiree Elliott, Daniel Wright from SAFE, Group Award 2005; Richard Wightman of the Environment Agency who collected the Conservation Award 2005 for the Godalming Angling Society Marsh Farm Project; Andrew Walker (Get Hooked on Fishing Midlands), Individual Award 2005, along with colleagues Craig Steventon and Yvonne Tustin; Rachel Duland and Tina de-Bear of YYS International (Fladen Fishing) Best Business/Agency Award 2005; Pat Mansfield of Lord Williams School, Oxfordshire Social Inclusion Award 2005.

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This Dreamstore Active Awards evening held at Chesford Grange, Warwickshire, highlighted a range of groups, projects and individuals that make a real difference to society and are a credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.

A Dreamstore spokesman said:

“Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.”

There were five Awards presented at the black-tie Dreamstore Active Awards Dinner:

Social Inclusion Award – Lord William’s School, Oxfordshire:

for pioneering work in establishing angling as an activity during school time and not as an after school activity, addressing ‘challenging young people’ in an innovative and positive approach.

Conservation Award – Godalming Angling Society, Marsh Farm Project:

Transforming an old chicken farm into a two 3.5 acres, a coaching lake and a wildlife pond. The lakes offer challenging angling in quality surroundings. Commended for being run professionally, and focused on delivery of excellent service to the angler; a fishing project with conservation at its core.

Best Business/Agency Award – YYS International:

A company with a positive attitude to angling participation as part of its business process and a sensibility to wider social giving, which makes it a credit to the Angling Trade and to angling in general.

Group Award – Stoke Angling for Everyone:

A group with an active coaching programme for juniors and seniors, the on-going management of an ever widening range of angling participation events and with a willingness to help and support to others in the region with their ideas and activities. It’s a group which in just one year introduced 2000 new people to angling – with over 80% still engaged – and has been the catalyst for junior membership with partner angling clubs treble.

Individual Award – Andrew Walker:

A man who has demonstrated a professional approach which leads best practice in the regulation of referrals of young people to a variety of well-structured programmes. He is someone who has a passion for helping others, matched only by his passion for angling and how it can benefit others.

Dreamstore would like to thank the following for support throughout the past year: Bank of Scotland, Corporate; Virgin Atlantic; Roxton Bailey Robinson Worldwide; Tri-Ventures Group, Oglethorpe Sturton & Gillibrand; Browning (ZEBCO-EUROPE); Orvis; DHP Ltd; IPC; Angling Trades Association; Leeda; British Disabled Anglers Association; Guideline; JRC Products.

in All Articles, Dreamstore Awards by admin

Left to right – Simon Henton, Chairman of the Angling Trades Association presents Rachel Duland and Tina de-Bear of Fladen Fishing Best Business/Agency Award 2005.

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Portland/Weymouth based Fladen Fishing was awarded the Best Business/Agency of the year at the Dreamstore Active Awards evening held at Chesford Grange, Warwickshire. The Award is given for a Government, Non Governmental Agency or commercial business that has best supported fishing, whether as core or incidental to its main activity.

A Dreamstore spokesman said:

“Fladen Fishing was presented the award for actively supporting activities that have contributed to growth in angling participation, (which means it hasn’t always waited to be asked). The Company also has a sensibility to wider social giving, which makes it a credit to the Angling Trade and to angling in general. Fladen Fishing is not the largest company in the trade, but its contribution to the wider angling community is huge.”

Dreamstore Active created the Awards night to highlight the tremendous work and effort that goes into activity that rarely receives a mention in the media, and few accolades from their peers. The underlying message of the Awards is that an awful lot can be achieved by those dedicated to doing their best, and underscored by a vision and passion to achieve.

The Dreamstore Active Awards evening highlighted a range of groups, projects and individuals making a real difference to society and of great credit to the angling community. The Awards look to the huge efforts that bring enormous value to wider society through angling. The awards are not about the fish, equipment or celebrity.