2010 Awards

Dreamstore announces annual Awards for voluntary sector.

The Annual Dreamstore Active Awards are presented to those who have used angling to create opportunity and made a difference to people’s lives, without making the headlines or seeking personal accolades.

The Dreamstore Social Inclusion Award

was presented to Alan Whitehead for Moss Farm, Irlam.


The Dreamstore Award for Social Inclusion recognizes an extraordinary energy placed into creating something new through social enterprise and engaging with communities through building a new angling resource. Moss Farm has an active junior angling club and a popular cafe that serves the wider local area. Although only in planning and building over the past year or so, the achievement is remarkable, and without a great deal of external or Public Sector support. Already reaching standards that others with years of experience are not even close to attaining Moss Farm is an example of social enterprise driving local community engagement.

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The Dreamstore Individual Award

was presented to Andy Eaves of the Environment Agency, North West Region


Andy Eaves has provided exceptional support to the voluntary sector in the area of the North West Environment Agency for which he is responsible. It is also important to take time to understand, and to have a passion to support others to achieve their outcomes as much as your own; listening is an important attribute that few seem to possess. It is an example that others within the Environment Agency should note. The Award to Andy acknowledges that sometimes the greatest change and the biggest difference can be generated bottom-up and not top-down.

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The Dreamstore Group Award supported by the Environment Agency

was presented to Swinton & Pendlebury Angling Association


Swinton & Pendlebury Angling Association is an organisation that has worked for many years in a tough urban environment.  Success has been hard won, and with its ups and downs. Once again the success is down to vision, personal dedication of a few with drive to achieve what might be possible and the tenacity to pursue change.

Bob Docherty, Swinton & Pendlebury Angling Association. Bob Docherty and his team were not able to be at our Dreamstore Day and we only managed to catch Bob, gardening, a few weeks later.

Bob and the team provided around 700 angling places for young people last summer (2010). The Association has also been generous in sharing ideas such as the OCN he developed for ‘Bankside Assistance’ to train helpers (parents, and non-anglers) to know enough to give kids their first angling opportunity. A great example of the innovation from within the voluntary sector.

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David Hoey, Dreamstore, commented on the value of the Awards:

“The voluntary sector has a big role to play in making a difference in people’s lives by creating opportunity, and angling presents a perfect platform that is open to all.  From the range of projects of which Dreamstore is aware we know how the activity around recreational angling can be hugely effective in helping self-confidence and self-respect, creating a sense of achievement in learning or just doing something everyone thought impossible for you to do. Our Awards bring no monetary benefit, but they do recognise the breadth and depth of unsung work being undertaken by people across the country in so many different ways.”


Dreamstore Active Awards are presented to highlight the huge volume of activity which is undertaken by the voluntary sector and others, representing massive commitment and dedication to the value of angling within education, youth or community access and engagement. Dreamstore Active Awards provide acknowledgment to those whose work goes largely unsung. These are the only Awards that focus to the huge efforts that bring enormous value to wider society through angling. The Awards are not about the fish, equipment or celebrity. Each Award will be presented to an individual or group that is making a difference.